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JerusalemwallahA JerusalemWallah.com Initiative

Create.
Compete.
Win Big.

₹21 Lakh in prizes. Assured Prizes at all stages.

Register NowHow Do I Win?

Registrations Close on 15 November

Creators from across India around the Yalla India Creator Challenge logo
  • EnEnglish
  • हिHindi
  • ગુGujarati
  • मMarathi
  • বাBengali
  • தTamil
  • తెTelugu
  • ಕKannada
  • മMalayalam
Days
90
Languages
9
Platforms
3
Themes
6
Prize pool
₹21 lakh

Watch

The whole challenge in 60 seconds.

Why this is different

Views are nice. Your ideas hit different.

This isn’t just another popularity contest.

Followers? Not the flex here.

Whether you’ve got 200 followers or 200K, your entry gets the same jury attention.

Receipts over rumours.

Research your topic. Check your facts. Back up your claims with sources.

No like-begging. No public voting.

You don’t need to chase votes or ask everyone to spam your comments. A jury decides which entries move forward.

Your next big opportunity shouldn’t depend on how many people already follow you.

Okay, I’m in

Pick your content lane

Six themes. Infinite ways to tell the story.

Don’t make just another video. Find the angle nobody else thought of. Choose one theme, go deep, and turn what you discover into a story people want to watch, share and remember.

Jerusalem’s Old City and the Dome of the Rock at dawn
1Diplomacy · Trade · Friendship

The India–Israel Story

Two countries. A relationship with layers. Explore the milestones, partnerships and moments that brought India and Israel closer.

Your angle: Tell the story behind the headlines.

The sea wall and old town at the port of Jaffa
2Culture · Food · Start-ups

Israel You Didn’t Know

Think you know Israel? Go beyond the obvious. Explore its food, people, start-up culture, landscapes and unexpected stories.

Your angle: Show us something we didn’t see coming.

Shoppers in the Mahane Yehuda market, Jerusalem
3People · Families · Everyday life

The Human Connection

Big relationships are built by real people. Tell the stories of families, students, nurses, farmers and others whose lives connect India and Israel.

Your angle: Make the human story impossible to scroll past.

The Ashalim solar power tower glowing above the Negev desert
4Tech · Health · Agriculture

Innovation Without Borders

What happens when ideas cross borders? Explore innovations in water, farming, healthcare and technology that connect the two countries.

Your angle: Find the idea changing the game.

Visitors at the gate of the Paradesi Synagogue in Kochi
5Heritage · Memory · Discovery

History Hiding in Plain Sight

History isn’t always locked inside textbooks. From a synagogue in Kochi to a memorial in Haifa, uncover the stories hiding in places, people and traditions.

Your angle: Make the past feel brand new.

Tel Aviv’s towers and the Ayalon highway at night
6The future · Ideas · Possibilities

India × Israel 2047

Skip the crystal ball. Bring your research, your imagination and your strongest argument for what India–Israel ties could look like in the years ahead.

Your angle: Don’t just predict the future. Make your case for it.

Found your theme? Let’s go.

One creator. One original entry. One of six themes. Make every second count.

How it works: Step 1 of 5

First, claim your Creator ID.

Sign up, get your unique Creator ID, and use it in all your posts.

Judging

No clout points. Just creative points.

Here’s what the jury is looking for. Your follower count isn’t on the scorecard. Your creativity, research and storytelling are.

  • Originality & Creativity30%
  • Research & Factual Accuracy25%
  • Storytelling20%
  • Audience Impact15%
  • Production & Presentation10%

The journey

From your phone to New Delhi.

Your next level starts with one video.

  1. Open ChallengeSubmit one original entry. Once it’s reviewed, follow the instructions to post it.
  2. The Top 200The jury selects the strongest entries. Make this cut and you join the Yalla India Creator Network.
  3. Creator LeagueThree missions. New briefs. Bigger stories. Bring your best creative thinking to the next stage.
  4. The Top 50Earn your place in the semi-final stage.
  5. National Semi-FinalMake your strongest case. This is where every creative decision matters.
  6. The Top 20You’re among the national finalists.
  7. National FinaleThe journey reaches the national stage, in New Delhi.

Every big creator story starts somewhere. Why not here?

Start my journey

Prizes

₹21 lakh on the line.

Your creativity in the spotlight. Bring the research. Bring the originality. Bring a story that deserves to be seen.

The big wins · the top prize

Creator of the Year

Runner-UpThird Place

Your platform. Your moment.

  • Best on Instagram
  • Best on X
  • Best on YouTube

Special awards for standout creators

  • Best Emerging Creator
  • Best Research
  • Best Innovation Story
  • Best Cultural / Historical Story

Every language deserves the spotlight.

  • Nine Language Champions

The audience gets a say.

  • People’s Choice

All prizes are subject to the official Terms & Conditions.

Make your next video count

Who can enter

18+ and living in India? You could be in.

No massive following required. No creator celebrity status required. Just make sure you meet the official eligibility criteria.

You can enter if you

  • Are 18 years or older
  • Live in India
  • Create on Instagram, X or YouTube

Not open to employees of Jerusalemwallah, jury members, the agencies running the challenge, or their families.

Three creator tiers. One fair shot.

Your creator tier is determined automatically using your follower count.

  • Emerging0 – 4,999 followers
  • Rising5,000 – 24,999 followers
  • Established25,000+ followers
Checked the boxes? Register

FAQ

Quick answers. No guesswork.

Still have a question? Email yalla@jerusalemwallah.com.

Who can enter?

Anyone aged 18 or older who lives in India and creates on Instagram, X or YouTube, subject to the exclusions in the official rules.

What do I have to make?

One original video of 45 to 120 seconds, based on one of the six official themes. Research your subject, build a compelling story and make it your own.

Which platforms and languages count?

Entries are accepted for Instagram, X and YouTube in the nine supported languages: English, Hindi, Gujarati, Marathi, Bengali, Tamil, Telugu, Kannada and Malayalam.

How long do I have?

The challenge runs for 90 days. Your dashboard shows the submission deadline for the current stage.

Can I send more than one entry?

No. The rules allow one original entry per creator.

Can I refer other creators?

Yes. Once you’ve signed up, your dashboard has your own referral link and code. You earn ₹20 for every creator who signs up with it and finishes their profile, or ₹50 instead if their entry is moved forward after review. Referral bonuses are paid after Stage 1.

Can I use AI?

Yes, for permitted assistance such as subtitles, translation, research and clean-up. You must verify facts, disclose AI use when submitting and never present AI-generated footage of real events as authentic footage.

How is my video judged?

Five criteria determine the score:

  • Originality & Creativity – 30%
  • Research & Factual Accuracy – 25%
  • Storytelling – 20%
  • Audience Impact – 15%
  • Production & Presentation – 10%

Followers are not a judging criterion.

When will I hear back?

Your dashboard shows each step as it happens, and we email you when there’s news: selection announcements and next-stage instructions, whether or not you’re in the Top 200.

Got it. Let’s create.
Terms & ConditionsBefore you post, read this.The creative freedom is yours. The entry rules still apply.Read the terms →AI rulesAI can help you create. It can’t do your fact-checking for you.Use the tools. Keep your judgement. Own your story.Read the AI rules →PrivacyYour data. Your creation. Clear rules.Your participation involves sharing information.Read the privacy notice →

Your POV deserves a bigger stage.

You’ve got the phone. You’ve got the ideas. Now find the story, do the research and make a video that only you could make.

One original video. Six themes. Nine languages. A national opportunity.

₹21 lakh prize pool

Your story starts with a Creator ID. Register in about two minutes, then upload your video within the official submission window.

Register

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